Get to Know CATI and How the Catizen Ecosystem is Revolutionizing Tap-to-Earn on Telegram

Modified on Fri, 5 Sep at 6:25 PM


What is Catizen?


Catizen is a Social Entertainment hub offering a unique entertainment experience on the Telegram chat application. It blends fun with TON blockchain technology, making Web3 more accessible to users through gamified mini-games with a cat theme. It features over 50 games and an Open Task Catizen platform, creating an ecosystem where users can enjoy fun and valuable experiences by applying the Attention Economy concept within the game.


Catizen's growing ecosystem began with Telegram in 2023. TON was selected due to its partnership with Telegram (with 900 million monthly users), integrations with wallets, scalability, and growth aligning with Catizen's vision of bridging Web2 to Web3. Telegram's support for free speech, privacy, and gaming safety made it an ideal choice for ecosystem development.


Catizen also addresses the shortage of Web3 projects and increases interest from native users. It leverages its community-focused and user-friendly approach to attract Web2 users. Additionally, its partnership with Mantle Network for multi-chain deployment further solidifies Catizen's growth potential.



Catizen's Mission


Catizen is committed to onboarding and educating a large number of Web2 users about Web3 through its collaboration with TON and Telegram. By combining the strengths of both platforms, Catizen is developing the Catizen ecosystem, which includes a game hub and channels for releasing new games, creating a shift from traditional games to new games on Web3.


This strategic partnership positions Catizen as a Web3 information hub, targeting billions of potential users. It brings together features such as transparent in-game asset purchases, access to third-party platforms, on-chain transactions, a gaming community, investors, and partners who can track network growth under continuous observation.


The Catizen Team


Catizen is developed and published by Pluto Studio Limited, a game studio with over 30 software developers.  The company is co-founded by David Mak, who serves as CEO, and Ricky Wong, who serves as CFO.


Pluto Studio is a GameFi platform on Telegram and the TON ecosystem committed to delivering creative and engaging Web3 social entertainment experiences to users worldwide.  Their flagship project, Catizen, is the first mini-game incubated and launched by Pluto Studio on Telegram and the TON blockchain ecosystem.


Furthermore, Pluto Studio is dedicated to continuously releasing additional mini-games to enhance the Catizen ecosystem, evolving into a dedicated Mini-app Center.  This aims to create a vibrant and compelling platform integrating mini-games, short dramas, and e-Ccommerce to drive Web3 entertainment.


In January 2025, a game from Pluto Studio was selected as one of 30 Mini Dapps out of 800 teams participating in the Kaia Wave program since applications opened last September to support Web3 developers and bring Dapps to the Kaia ecosystem for use in the LINE app. This success put the games Bombie and Cattea on Mini Dapps and the Dapp Portal on the Kaia blockchain, with over 43 million players in just six months and the highest trading volume.



What is the CATI Token?


Catizen launched the CATI token on September 20, 2024. It serves as both a utility and governance token within the Catizen ecosystem. It can be used to facilitate the purchase of in-game items within the Catizen ecosystem through Telegram's Stars service, which acts as a financial system for in-app purchases. Other tokens can also be used, including USDT, TON, NOT, and MNT. Additionally, it can be used for staking, participating in governance, and earning rewards through Launchpool and the Task Center.


CATI Tokenomics


There is a total of 1 billion CATI tokens, with no further issuance planned. The tokens will be released according to the following distribution model:


CATI Allocation – Source: Catizen Whitepaper


  • Airdrops and Ecosystem: 43% (34% for Airdrops, 9% for Launchpool)

  • Liquidity: 5%

  • Treasury: 15%

  • Team: 20%

  • Investors: 10%

  • Advisors: 7%

Based on this model, during the Token Generation Event (TGE), 30.5% of the total supply will be released. Of that, 15% is for Airdrops, representing 50% of the initial circulating supply. The remaining 50% will be allocated to Launchpool (9%), Liquidity (5%), and Treasury (1.5%). This approach ensures sufficient initial circulation while maintaining long-term ecosystem development.


The Catizen Ecosystem


  • Catizen is a mini-app hub combining the unique features of Launchpool with short-form video and e-commerce. This approach is designed to attract users through gamification and a Play-to-Airdrop strategy, which is set to revolutionize how users access and participate in the Web3 ecosystem.


As of December 2024, CatizenCATIZEN, in its Mini-app Center format on Telegram and Tonchain, has attracted over 55 million players, with 3.3 million on-chain users and 1.2 million paying users. This success was achieved through the use of innovative Play-to-Airdrop mechanics and the CATI token, enabling the community to unlock significant rewards.


Through initiatives such as Launchpool, Meow Earn, and Meow Drop, CatizenCATIZEN has delivered over US$4 million worth of token rewards to CATI holders, reinforcing the company's leadership in blockchain gaming and community-driven value creation.



  • Bombie is a zombie shooter game first launched in September 2024 where players can earn BOMBIE token airdrops while battling zombies. The game combines thrilling action with the viral trend of meme culture, creating a fun and rewarding experience that attracts a large number of players.



  • CATTEA, first launched in January 2025, is the world's first "Drink to Earn" game that blends match-3 gameplay with real-world bubble tea shops to create a unique "earn while you sip" experience. Inspired by lattes, milk, and tea, CATTEA introduces recipes devised by ChatGPT for the modern milk tea enthusiast, bringing bubble tea to the forefront with the introduction of Hong Kong's signature Yuenyeung milk tea shop to a global audience.



There are also over 20 other games on the Mini-app Center, such as Sheep Match, Sniper Shooting, Monkey King Adventure, Home Defense, Star Wing, Stick Ninja Survival, Merge Restaurant, Air War, Ball Master, and more.



Interesting Facts About CATI’s Price



According to Coinmarketcap data as of January 31, 2025, the CATI token has a market capitalization of $68,232,366 USD, or approximately 2,296,376,466 Thai Baht.

At the time of writing, the CATI token is trading at around $0.2304 USD, or about 7.76 Thai Baht per CATI. CATI reached its all-time high of $1.29 USD, or 43.49 Thai Baht, on September 20, 2024.


References

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