MyShell: The Decentralized AI Economy Where Anyone Can Build, Own, and Earn

Modified on Tue, 23 Sep at 6:04 PM

In the rapidly evolving landscape of artificial intelligence, MyShell stands out as a pioneering force, aiming to disrupt traditional, centralized AI models. It envisions an open and decentralized AI ecosystem where the power of AI creation and ownership is democratized, connecting developers, users, and researchers in a truly collaborative environment.

What is MyShell?

At its core, MyShell is a decentralized AI consumer layer. It's a platform built on blockchain technology that empowers individuals to create, explore, and earn from AI-powered applications, often referred to as AI agents or AIpps. Unlike proprietary AI systems controlled by a handful of corporations, MyShell champions open-source principles and fair value distribution. This approach seeks to unlock boundless creativity and potential in the AI consumer space, giving control and rewards back to the community.

Highlight Features

This image illustrates how MyShell functions. – Source: About MyShell

MyShell's innovative approach is underscored by several key features:

AI Agent Creation for Everyone: MyShell offers user-friendly tools designed for all skill levels. From "Classic Mode" for beginners with auto-prompts and voice cloning, to "Pro Config Mode" for experienced developers, and the advanced "ShellAgent Mode" for building complex, multi-step AI agents with intuitive interfaces.

AIpp Store (Marketplace): This vibrant marketplace allows creators to publish, share, and monetize their AI agents. Users can discover and interact with diverse AIpps, paying for premium features, while developers earn from the engagement with their creations.

Advanced Voice Technologies: MyShell integrates cutting-edge voice capabilities, including "OpenVoice" for instant voice cloning and "MeloTTS" for high-quality, multilingual text-to-speech.
Multi-Modality AIpps: The platform supports a wide array of AI applications, from conversational AI bots and image/video generation to meme creators, role-playing game AI agents, language learning tools, and even on-chain intelligence for blockchain interactions.
Decentralized Governance and Incentives: By leveraging blockchain, MyShell ensures transparency, security, and a fair distribution of value. Its native token, SHELL, underpins a robust incentive mechanism.

The MyShell Ecosystem

The MyShell ecosystem is a dynamic interplay of three key participants:

AI Creators: Developers, artists, and innovators who utilize MyShell's tools to build and deploy AI agents. They are empowered to monetize their creations, earning from user interactions and even securing funding from patrons.
AI Consumers: Users who interact with, utilize, and provide feedback on the AIpps available in the marketplace. They gain access to a diverse range of AI-powered solutions, from entertainment to productivity.
Open-Source Researchers: MyShell fosters a collaborative environment, encouraging contributions to and improvement of open-source AI models, driving the advancement of AI technology for the benefit of all.

This interconnected ecosystem is built on the principle of shared value, ensuring that contributions are recognized and rewarded, and innovation is a collective effort.

Who is the Founder?

MyShell was co-founded by Ethan Sun and Charles Z Qin, both bringing extensive experience in AI, robotics, and speech algorithm research. This expertise led them to create an AI platform built on Web3.

MyShell has successfully raised $16.6 million USD from investors including DRAGONFLY, INCE Capital, and Binance Labs, valuing the company at $57 million USD. The company currently faces 26 active competitors, with 6 of those having secured funding. MyShell's primary competitors are Talkie, Bythen, and AVITA.

What is the SHELL Token?

The SHELL token is the native token that powers the entire MyShell ecosystem. It serves as the primary medium of exchange and value transfer within the platform, enabling a range of functionalities:

Payment for Services: Users utilize SHELL to access premium features, advanced AI tools, and integrations within the MyShell ecosystem.
Creator Compensation: Developers and creators are compensated in SHELL for the usage and performance of their AI agents, providing a direct revenue stream for their work.
Ecosystem Governance: SHELL token holders have the ability to participate in governance decisions, allowing them to vote on key strategic initiatives and shape the future direction of the MyShell platform.
Incentivizing Engagement: SHELL is used to reward community members for their contributions, whether it's creating AIpps, providing liquidity, or actively participating in the ecosystem.
AIpp Shares/Investment: The token can facilitate investment in promising AI-powered applications, allowing users to support and potentially benefit from the success of AI agents.

Token Allocation and Tokenomics

The SHELL token has a total supply capped at 1,000,000,000 tokens. It's designed for gradual release to create a deflationary economy and maintain scarcity. While specific vesting schedules apply to different allocations, the general distribution of SHELL tokens is as follows:

Community Incentives (30%): Allocated to reward community users for various activities, fostering active participation and growth.
Private Sale (29%): Allocated to strategic investors, typically with a cliff period and linear release to ensure long-term alignment.
Team (12%): For the founding team, also subject to vesting periods to incentivize long-term commitment.
Ecosystem and Treasury (8.5%): Dedicated to platform development, introducing strategic partners, and promoting governance proposals.
Advisors (3%): To reward expert guidance and support.
IDO/Public Sale (4%): For initial decentralized exchange offerings or public sales, often with a percentage unlocked at the Token Generation Event (TGE).
Marketing (2.5%): Dedicated funds for promoting the platform and AIpps.
Liquidity (5%): To ensure healthy trading markets for the SHELL token.
Binance Wallet Airdrop (1%): Distributed during the initial launch, upon the Token Generation Event (TGE).
Binance HODLer (5%): Distributed via token listing on Binance.

These tokenomics are designed to balance the interests of all stakeholders—creators, users, investors, and the core team—ensuring the sustainable growth and decentralization of the MyShell ecosystem. As the platform develops and gains wider adoption, the utility and value of the SHELL token are expected to increase, solidifying its role as the backbone of the decentralized AI revolution.

SHELL Price Snapshot

As of 15 July 2025, data from CoinMarketCap shows that the SHELL token has a market capitalization of $47,479,478 USD, or approximately 1,538,846,622 Thai Baht.

At the time of writing, the SHELL token is trading at approximately $0.1614 USD, or about 5.24 Thai Baht per SHELL. SHELL reached its all-time high of $0.7256 USD, or roughly 23.52 Thai Baht per SHELL, on 13 February 2025.

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